Three-dimensional trademarks

Apr 21, 2023 | English Blog


 Posted by: Aura Torrez | Associate at Alvarado y Asociados.

Three-dimensional trademarks are those that are characterized by having a distinctive shape and structure in three dimensions. They are marks that are not limited to a flat surface, but have volume, depth, and height, it is perceptible not only by the sense of sight but also by touch. Examples of three-dimensional marks may be figures in relief, three-dimensional objects, or distinctively shaped packaging. Three-dimensional trademarks are an effective way to distinguish products and services from
competitors and can be registered as intellectual property.

Three-dimensional trademarks have gained relevance in the market, since with them a greater impression is left on the consumer, they remain more in their memory, which allows them to differentiate the products more clearly they are going to purchase, in this way the three-dimensional trademark more consciously influences the consumer's choice when purchasing the desired product.